Rebecca Minkoff was very successful at the start of her designer career: first with her very popular capsule collection of “I Love New York” t-shirts in 2001, then again after the launch of her “Morning After Bag” - aka MAB - in 2005. The real proof of its resistance came during the next decade, as it transformed its successful items into a complete lifestyle brand that includes everything: from Rebecca Minkoff bags to jewelry and ready-to-wear.
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